Why is Transparency and Reporting in SEO Important?

Learn why transparency and reporting are essential for SEO success in our new podcast episode. We discuss how open communication and accurate reporting can boost your SEO strategy and help you achieve better outcomes. Tune in for actionable tips and insights.

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Key Takeaways

Being open in SEO reporting helps build trust with clients and clarifies what’s being done.
Regular updates, whether weekly or monthly, are essential for tracking progress and maintaining client relationships.
Use screenshots, dashboards, and visual aids to make reports clear and understandable for clients.
Transparent reporting allows for feedback, helping to adjust strategies for continuous improvement.
Clearly communicate what SEO can and cannot achieve, avoiding promises of specific outcomes or instant results.
Focus on metrics that matter, such as traffic conversion, rather than just rankings.
Explain how SEO fits into their broader marketing strategy and educate them about what to expect.
Manage client expectations by addressing common SEO misconceptions and setting clear goals from the start.
Implement tools like dashboards and automated email systems to streamline reporting and maintain consistency.
Tailor strategies and reports based on the client’s business demographics and specific needs.
SEO should be part of a broader strategy that includes branding and social media, not just a standalone effort.
Always be upfront about the limitations of your SEO strategies and any potential setbacks to maintain client trust.

Quotable Quotes in this episode

"Transparency in SEO reporting isn't just about sharing data; it’s about building trust and ensuring clarity in your efforts." - Gelo
"Effective SEO reporting shows clients the progress, even when immediate business impact isn’t visible. It’s about making the invisible visible." - Gab
"By using visual aids and dashboards, you make SEO data understandable and actionable. It’s about turning complex metrics into clear insights." - Gelo
"Communicate openly about SEO changes and challenges. Transparency helps manage expectations and demonstrates that you’re proactively addressing issues."- Gab
"Consistent reporting with actionable insights ensures that clients see the value in your work. It’s not just about the numbers; it’s about the story they tell." - Gelo
"Set realistic expectations from the start. Clear communication about what can and can’t be promised is key to a successful client relationship." - Gab
"Address SEO misconceptions early on. Being honest about what SEO can and cannot achieve helps build lasting trust with your clients." - Gelo
"Educate clients that SEO is an ongoing process. It’s not a one-time fix but a continuous effort that integrates with broader marketing strategies." - Gab
"Be transparent about potential setbacks and realistic outcomes. It helps in managing client expectations and avoids dissatisfaction." - Gelo
"Highlight positive results even when some areas aren’t performing as expected. A comprehensive view helps clients understand the overall effectiveness of SEO efforts." - Gab
"Use tools like Loom videos and live dashboards to keep clients engaged and informed. Real-time updates make it easier to communicate strategy and progress." - Gelo
"Discuss the scope of services and pricing openly with clients. Clear agreements ensure that both parties understand the work involved and the value provided." - Gab
“The goal of SEO is to drive relevant traffic that converts, not just to achieve top rankings.” - Gelo
“SEO alone isn’t enough. Effective branding and social media presence are crucial for success.” - Gelo
“Track metrics that matter to your client’s goals, like traffic that converts, not just overall traffic.” - Gelo
“Focus on the metrics that drive results. Prioritize conversion over just ranking positions.” - Gab
“Understand how paid ads influence sales. It’s crucial to see the full picture of your digital marketing impact.” - Gelo
“Educate clients on SEO reports. Clear, understandable reports help them see the value and effectiveness of their investment.” - Gab
“Always provide context in your reports. Make metrics relatable to business outcomes to build trust and clarity.” - Gelo

What's Next

As we wrap up this episode of SEO Kwentuhan, take a moment to reflect on the key takeaways about the importance of transparency and reporting in SEO. Coach Gab and Coach Gelo have provided valuable insights into how clear, honest communication can not only build trust but also drive better results for your SEO efforts.

Be sure to join us for the next episode, where we’ll continue exploring key SEO topics and offer more actionable advice. Subscribe so you never miss an update, and thank you for tuning in. See you in the next episode.

Transcript Summary

00:00 - 12:11

Gab: Welcome to another episode of "SEO Kwentuhan," where we discuss both core SEO topics and lighter subjects. Joining me today is Coach Gelo.

Gelo: Hello, Coach Gab!

Gab: What are we discussing today? Any exciting topics?

Gelo: We’re talking about transparency in SEO reporting. Why is it important? Transparency in SEO reporting is crucial because it builds trust with clients and ensures clarity on what’s being done. Even though this might seem basic, it’s essential for effective communication and maintaining good client relationships.

Gelo: We have some questions to discuss, and I’ll be asking them to you, Coach Gab. I’ll chime in with relevant points as needed. First, why is it critical to provide SEO reports? This may seem basic, but it's fundamental.

Gab: It’s crucial because SEO reporting helps in tracking progress. I’ve experienced this personally. Initially, I didn’t send reports to clients regularly, which led to a realization of their importance once I started working with direct clients.

Gab: For instance, when I was starting out, I didn’t send updates, and it became evident that consistent reporting was necessary for tracking improvements.

Gab: For example, I was responsible for optimizing a client’s site during the pandemic. They were a local business in Australia and had low traffic initially.

Gab: Over time, I managed to increase their traffic from 100 to 2,000 or 3,000 visitors per month. Although their business wasn’t booming due to the pandemic, their online presence improved significantly.

Gab: I sent them an SEO report showing the progress, and they appreciated seeing the growth in their website traffic, even if the business impact was not immediate.

Gab: Sending such reports, including screenshots and explanations, helps clients understand the value of the SEO work done and see tangible results.

Gab: It’s crucial for showing clients that their SEO efforts are making a difference, even if they don’t immediately see it in their business metrics.

Gelo: Exactly. Transparency also helps in demonstrating ROI. From the beginning, I’ve always included detailed reports and updates to build trust with clients.

Gelo: The ROI from transparent reporting is significant. It shows clients the effectiveness of the strategies and helps in maintaining long-term relationships. It’s important to evolve your reporting methods and include dashboards and visual aids.

Gelo: For example, I often use screenshots with arrows to highlight key data points and changes.

Gelo: The visuals in reports are crucial for clarity. They help clients see exactly what’s happening with their SEO efforts and understand the results better.

Gelo: Transparent reporting also helps in adjusting strategies based on the feedback and results. By being transparent, you can get valuable feedback and make necessary adjustments to strategies, ensuring continuous improvement and alignment with client goals.

Gelo: Moving on to the second question: What are the benefits of being transparent in your SEO reporting?

Gab: Transparency in SEO reporting isn’t just for the client’s benefit. It also serves as a guide for you. It helps in assessing the effectiveness of your strategies and understanding if any external factors are affecting the outcomes.

Gab: Regular reporting allows you to track progress and adapt strategies based on the data. It also helps in maintaining team morale and ensuring that everyone is aligned with the goals. For agencies, transparent reporting builds trust and demonstrates the effectiveness of the SEO work being done. It’s crucial for both client and team relationships.

Gab: Trust is vital for long-term relationships with clients.

Gelo: Yes, building trust through transparent reporting is essential. It ensures clients feel informed and confident in the strategies being implemented.

Gelo: Transparency helps in demystifying SEO processes. It shows clients that you’re not hiding anything and that you’re working in their best interest. It also helps in managing expectations and clarifying the effectiveness of strategies. Being transparent means clients understand what works and what doesn’t. If a strategy isn’t effective, it’s important to communicate that and make necessary adjustments.

Gelo: For example, if a particular SEO strategy doesn’t work for a client’s specific business type, being transparent allows you to pivot and find a better approach. It helps in building trust and ensuring the client knows you’re working hard to find the right solutions.

Gelo: If a strategy fails, transparency helps in discussing what went wrong and what can be done differently. It’s crucial for maintaining client satisfaction and improving strategies. Building trust through transparency means even if a project doesn’t succeed, clients know you’re being honest and working to rectify the situation.

Gab:I’ve experienced this personally. I once had a client whose data seemed to show stagnation in traffic growth. However, focusing on specific pages revealed that some pages were still performing well, which was crucial information for the client.

Gab: Even though some areas showed decline, it was important to highlight the positive results in specific parts of the site, which helped in understanding the overall effectiveness of the SEO efforts. This approach helps in providing a comprehensive view of the impact of SEO efforts, even if some metrics are not performing as expected.

Gelo: I had a similar experience where despite a drop in traffic, certain metrics and data points showed continued effectiveness in other areas. It’s important to be transparent about these nuances. Sometimes, technical issues or changes in search engine algorithms can affect traffic. Transparency helps in explaining these changes and managing client expectations effectively.

Gelo: It’s crucial to maintain transparency about the reasons behind fluctuations and how they are being addressed. This builds trust and helps in setting realistic expectations.

Gab: For strategies to maintain transparency, start with setting clear goals during the initial discussions and regularly update clients on progress. Regular updates, whether weekly or monthly, keep everyone aligned.

Gab: Using tools like email, Slack, or Skype for updates ensures that clients are always informed about the strategies being implemented and their impacts. Regular reporting helps in assessing whether the strategies are working and allows for timely adjustments. Consistent communication is key.

Gelo: Weekly updates.

Gab: Yes, weekly updates.

12:11 - 19:53

Gelo: For me, I report monthly. But sometimes, instead of sending full reports with analytics and data, I just provide an update with key points. For some clients, I send short videos explaining the report. This method helps in maintaining meetings and makes it easier to communicate the strategy.

Gelo: Often, I send short Loom videos to explain the updates, as it’s quicker and more engaging than just sending a written report. This approach can also replace meetings, especially if clients are not very responsive. Another tactic I use is live dashboards. These dashboards, like those in Looker, provide real-time data and updates. They are more interactive compared to static screenshots and help clients see the current state of their SEO efforts.

Gelo: The data in my reports is often presented as screenshots. This way, even if some clients are not familiar with detailed analytics, they can still understand the key metrics and trends.

Gelo: Using dashboards like Looker can enhance transparency. Clients can see real-time data and updates, which builds trust. Additionally, I make sure to share the most recent updates and explain any significant changes or trends.

Gelo: For instance, I update Coach Gab with weekly progress reports. I share these updates regularly to show what’s happening in the world of search and how it impacts their SEO performance. This helps in keeping clients informed about algorithm changes and their potential effects.

Gelo: For example, if there’s an algorithm update that week, I let clients know. This way, they can expect potential changes in traffic and understand that fluctuations are part of the process.

Gab: Transparency is crucial for understanding how external factors, like Google updates, affect SEO strategies. While you can't control these changes, explaining them to clients helps manage expectations and demonstrates that you are addressing the situation.

Gab: It’s important to communicate any major updates from Google, as these can impact trust in your strategies and the performance of your client’s website.

Gab: Knowing these updates allows you to adjust your strategies accordingly.

Gelo: I’d like to share an example, Coach Gab. I had a client who had accumulated over 3,000 reviews on their Google Business Profile, but some were flagged as spam. I explained to them what was happening and advised them on how to resolve the issue.

Gelo: They had been accumulating legitimate reviews for two years, but Google flagged their profile for spam. I made sure to communicate this issue clearly and advised them on steps to address it, even though I had just started working with them.

Gelo: I informed them that while I was new to their account, I needed them to be aware of the problem with their Google reviews. I emphasized that they had violated Google’s rules and that we needed to correct this to avoid further issues. Transparency in these situations helps manage client expectations and maintains trust, especially when issues arise that affect their SEO.

Gelo: We have one more question: How often should you report to clients? This can vary, but it’s crucial to be consistent and provide in-depth updates regularly.

Gab: Providing examples of reporting frequency can help clients understand what to expect. Generally, I focus on traffic metrics, but it’s important to tailor reports to what’s relevant for the client’s specific needs.

Gab: Some clients prefer frequent updates, especially during the initial stages of a campaign, to keep track of early results. For ongoing campaigns, updates might be less frequent but still regular.

Gab: For longer-term clients, I usually provide monthly updates. Regular communication ensures that everyone stays aligned with the goals and progress of the SEO efforts.

For example, if you’re working on link building, you might send a brief weekly update via email or messaging platforms like Slack or Skype. This can include information on the number of outreach emails sent or other key activities.

Gab: Monthly reports often include a comparison of the current month’s traffic to previous months or the previous year. This helps in understanding seasonal variations and overall trends. For example, if traffic decreases compared to the previous year but is still higher than last month, it indicates a positive trend. This comparative analysis helps in assessing the effectiveness of SEO strategies and adjusting as needed.

Gab: Reporting can also be done quarterly or bi-weekly, depending on the client’s needs and the metrics used. Common practices include weekly and monthly reports to ensure ongoing communication and transparency.

Gelo: Lastly, I stick to weekly or bi-weekly reports during the initial stages of a campaign. As the campaign progresses, the frequency can decrease to monthly updates.

Gelo: Frequent reporting is important in the early stages to gather sufficient data and make informed decisions. For longer-term clients, monthly updates usually suffice, but the key is to tailor the frequency to the client’s needs.

Gelo: During the initial stages, I provide more frequent reports, like every three months, to ensure the client is informed and we can make necessary adjustments based on the data collected.

19:53 - 29:34

Gelo: The key takeaway is consistency in reporting. Always provide actionable insights rather than just raw data or screenshots. Gelo emphasizes the importance of maintaining consistency in reporting and ensuring that reports offer actionable insights, not just raw data.

Gelo: Always include actionable insights in reports. Avoid just providing data without context.

Gelo stresses that reports should always include actionable insights, avoiding mere data dumps or screenshots without further explanation.

Gab: Setting realistic expectations with clients is crucial. The strategy you choose should align with the client's needs and context. No campaign is identical unless dealing with similar niches or locations. Gab highlights the importance of setting realistic expectations from the start. Strategies should be tailored to each client's unique situation and needs.

Gab: Communicate clearly what cannot be promised. For example, don’t guarantee specific traffic or results within a set period. Base expectations on initial audits and be transparent about timelines. Gab advises being transparent about what results can realistically be expected based on initial audits and to avoid making promises about specific outcomes.

Gab: If the website is new or has only a few pages, communicate that more content and ongoing work will be necessary to see significant results. Gab suggests that if a website is new or limited in content, it is important to set expectations that ongoing efforts will be needed to achieve substantial results.

Gab: Explain the timeline for content creation and other services. Be clear about what the client can expect in terms of time and deliverables. Gab emphasizes the need to outline clear timelines for content creation and other services, ensuring that clients understand what to expect.

Gab: If you don’t have in-house resources like content writers, be honest about this and suggest additional services or partners as needed. Gab advises being upfront if there are limitations in in-house resources and to suggest additional services or partnerships if necessary.

Gab: Be transparent about the pace of work and set realistic expectations for content delivery, especially if working with external content writers. Gab underscores the importance of being transparent about the pace of work and the expected delivery times, particularly when involving external resources.

Gelo: Set clear expectations about potential challenges and realistic outcomes to avoid dissatisfaction. Gelo advises setting clear expectations regarding potential challenges and realistic outcomes to prevent client dissatisfaction.

Gelo: Address common misconceptions about SEO from the start. For example, don’t promise instant results or guaranteed rankings. Gelo discusses the need to address common SEO misconceptions early on, such as avoiding promises of instant results or guaranteed rankings.

Gab: It’s crucial not to guarantee specific results or rankings. SEO is complex, and results depend on many factors, including competition and domain authority. Gab highlights that guaranteeing specific SEO results or rankings is unrealistic due to the complexity and variability of SEO factors.

Gab: For high-profile clients or competitive niches, be honest about the limits of what can be achieved, even with a strong strategy. Gab advises being honest about the limitations of SEO even for high-profile clients or competitive niches.

Gab: Sometimes, despite a strong SEO strategy, competitors with higher domain authority or better resources might outrank you quickly. Gab explains that even with a strong SEO strategy, competitors with greater domain authority or better resources can sometimes quickly outrank your efforts.

Gab: Achieving high rankings can be challenging and depends on various factors including the competition and the quality of the website. Gab reiterates the challenges of achieving high rankings, emphasizing that it depends on multiple factors including competition and website quality.

Gelo: Ensure you have the right strategies and tools to handle SEO challenges effectively.

Gelo emphasizes the importance of having the right strategies and tools to effectively manage SEO challenges.

Gab: Be aware of the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) as part of SEO and branding efforts. Gab highlights the significance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in SEO and branding.

Gelo: Transparency about potential setbacks and realistic outcomes helps prevent dissatisfaction. Gelo points out that being transparent about potential setbacks and realistic outcomes helps in managing client expectations and preventing dissatisfaction.

Gab: Some clients might expect SEO to be a one-time setup. Educate them that SEO requires ongoing efforts and adjustments, and is part of a broader digital marketing strategy.

Gab advises educating clients that SEO is not a one-time setup but requires ongoing efforts and is part of a comprehensive digital marketing strategy.

Gab: Address the misconception that SEO is a one-time task. SEO involves continuous work and cannot guarantee immediate results. Gab emphasizes that SEO involves continuous work and cannot guarantee immediate results, addressing the misconception of SEO as a one-time task.

Gab:Sometimes, clients might opt for a "one-time setup" approach. It’s important to clarify that ongoing support and additional services are often needed. Gab explains that clients might prefer a "one-time setup" approach, but ongoing support and additional services are usually necessary for effective SEO.

Gab:Pricing packages may vary depending on the services offered. Discuss and agree on the scope of services and pricing with the client. Gab notes that pricing packages can vary based on the services provided and stresses the importance of discussing and agreeing on the scope and cost with the client.

Gelo: Consider offering productized services or clear service packages. Gelo suggests offering productized services or clear service packages to simplify client offerings.

Gab: For local clients, focus on setting up and optimizing their Google Business Profile to improve local search visibility. Gab advises local clients to focus on optimizing their Google Business Profile for better local search visibility.

Gab: Educate clients about the role of SEO within the broader digital marketing strategy and how it integrates with other channels. Gab emphasizes the importance of educating clients about SEO as part of a larger digital marketing strategy and its integration with other marketing channels.

Gab: Be transparent about the limitations and potential results of SEO. Explain that SEO is one part of a comprehensive digital marketing effort. Gab stresses the need to be transparent about SEO limitations and results, explaining that it is just one aspect of a broader digital marketing strategy.

Gelo: The most common misconception is expecting immediate results from SEO. It is crucial to understand that SEO is a long-term effort with many influencing factors. Gelo highlights that the most common misconception is expecting immediate SEO results. Understanding SEO as a long-term effort with various influencing factors is crucial.

29:34 - 40:15

Gelo: Discusses the challenges with Content Management Systems (CMS) and their impact on SEO. Gelo explains that CMS can create bottlenecks in website approval processes and that SEO is not a one-time fix but an ongoing process.

Gelo: Emphasizes that the ultimate goal of SEO is not necessarily to be number one in rankings, but to drive relevant traffic that converts. Gelo shares a past mindset of focusing on ranking first but now focuses on highly relevant keywords and converting traffic.

Gelo: Highlights that SEO alone is not sufficient. Gelo suggests that proper branding, social media presence, and building up content are also crucial. He notes the importance of transparent communication with clients about the potential limitations of SEO if other foundational aspects are not in place.

Gelo: Advises that SEO should be complemented with efforts in branding and social media to make it more effective. If the website lacks proper branding or social media presence, it might be better to focus on these areas before investing heavily in SEO.

Gab: Suggests that before starting a monthly SEO campaign, it's important to first address other digital marketing factors like social media and branding. Gab proposes that initially, consulting and establishing these foundational elements might be more beneficial.

Gab: Recommends focusing on consulting to build a strategy and then plan a digital marketing campaign. Emphasizes the need to establish a unique selling proposition (USP) and branding before diving into SEO campaigns.

Gelo: Discusses key metrics to track in SEO reports, including organic traffic and keyword rankings. He emphasizes the importance of reporting metrics that directly relate to the client's goals, such as traffic that converts and not just overall traffic.

Gab: Highlights the importance of focusing on metrics that matter, such as traffic conversion, rather than just rankings. Gab mentions the need to filter traffic by location and relevance to ensure it meets the client’s goals.

Gelo: Talks about tracking correlations between ad spend and sales to understand the impact of digital marketing efforts. He stresses that while organic traffic is important, understanding how paid ads influence sales is also crucial.

Gab: Adds that it’s important to track various channels, including social media and paid ads, to provide a comprehensive view of the marketing performance. Suggests that organic traffic should be prioritized, but other data should be included in reports.

Gab: Discusses the value of educating clients on SEO reports and metrics. Gab explains that providing clear and understandable reports, including graphs and data, helps clients grasp their SEO performance and the effectiveness of their digital marketing efforts. He mentions using targeted keywords and campaigns based on demographic data to optimize results.

40:15 - 49:33

Gab: Discusses the importance of understanding the demographics of a business in order to adjust marketing strategies. He emphasizes that while metrics should be consistent, adapting strategies based on the business’s demographics is crucial for effective reporting.

Gelo: Shares his approach to reporting, focusing on storytelling. He explains that while some may not understand SEO terms, he minimizes confusion by explaining metrics from a business perspective, turning reports into storytelling tools.

Gelo: Continues by detailing how he explains metrics like organic traffic and conversion rates in terms of their impact on the business. He stresses that effective reporting involves making the metrics relatable to business outcomes.

Gelo: He describes his method of educating clients via email threads when direct meetings aren't possible. Gelo ensures clients understand the actions taken, the rationale behind them, and their potential impact on their business.

Gab: Emphasizes that it’s important to address concerns related to the business itself, not just traffic or rankings. He suggests viewing oneself as a business partner offering marketing services.

Gab: Explains that as a business partner, understanding the client's broader concerns and not just focusing on metrics is key. This partnership mindset helps in offering more comprehensive marketing services.

Gelo: Points out the advantage freelancers have over large agencies, which may handle numerous clients and thus lack personalized attention. Freelancers can connect more closely with clients, which can be a significant benefit. He contrasts the personalized approach of freelancers with the often impersonal service from larger agencies that manage many clients.

Gelo: Mentions that, unlike larger agencies, freelancers or small teams can be more attentive and provide tailored services. This personal attention allows freelancers to focus on client-specific concerns effectively.

Gab: Thanks Gelo for highlighting the importance of being client-focused.

Gelo: Acknowledges Gab’s point and stresses the need for transparency and client-focused reporting.

Gab: Asks about the top three tips for SEO professionals regarding transparency and reporting.

Gelo: Responds that the first tip is to set clear expectations from the start to align on goals and metrics. This ensures both parties understand the timeline and outcomes expected.

Gab: Elaborates on setting clear expectations, advising to communicate goals and timelines clearly. He also stresses that being upfront about potential delays or challenges helps in managing client expectations.

Gab: Mentions the importance of consistency in using reporting tools and adapting to changes, such as the transition from Universal Analytics to GA4. He advises having backup metrics and KPIs to handle discrepancies in data tracking.

Gab: Explains the need for backup metrics to ensure reliable reporting, especially when transitioning between different tools like Universal Analytics and GA4.

Gab: Highlights the issue of data inconsistencies when using different tracking tools. He suggests using secondary metrics to validate data and ensure accuracy.

Gelo: Concurs with Gab about the need for additional metrics when tracking data.

Gab: Adds that having both primary and secondary KPIs is crucial for accurate reporting and addressing any issues with data tracking.

Gelo: Mentions having a secondary system in place to address potential data issues.

Gab: Advises being honest in reporting and acknowledging any issues or discrepancies. Transparency is key, and any mistakes or problems should be openly communicated to clients.

Gelo: Agrees with Gab’s emphasis on honesty in reporting.

Gab: Reiterates that the goal of SEO reporting is to provide a truthful account of progress and issues. Consistent and honest communication is essential for maintaining trust and clarity.

Gelo: Adds his own top tips, with the first being brutal honesty in reporting. He emphasizes taking ownership of mistakes and being transparent with clients to build trust. Gelo’s second tip is to always provide context in reporting. He stresses that metrics should be explained in a way that clients understand their relevance and impact. Gelo’s third tip is to be proactive. He advises not to wait for clients to ask for updates but to provide regular updates and maintain a system for consistent communication.

Gab: Acknowledges the importance of proactive communication in client reporting.

Gelo: Suggests setting up a system or automation for regular updates. This could involve scheduled emails or using tools that automate client communication. He emphasizes the value of having a structured system for regular updates to keep clients informed. Gelo notes that tools like automated email systems can help maintain consistent communication with clients.

Gab: Agrees and summarizes that all discussed topics are essential for effective SEO reporting.

Gelo: Confirms that they have covered all the key topics.

Gab: Mentions that while some tips might seem basic, they are important for SEO reporting.

Gelo: Invites listeners to follow their Facebook page and Spotify for updates. He also encourages reviews to boost morale and continue providing valuable content.

Gab: Encourages listeners to review their pages to support their work.

Gelo: Appreciates the support and reviews from listeners, which help in improving their content. Gelo thanks the audience and concludes the episode, noting they will be back with more content.

Gab: Wraps up, thanking listeners and saying goodbye.