What To Do When You Get Laid Off From Work: SEO Tips for Career Recovery and Job Search
Losing a job can feel like a personal defeat, but in reality, it may just be the universe nudging you towards something better. In a recent episode of their podcast, Gab and Gelo explore the emotional and practical challenges that come with being laid off. Gab sets the tone by discussing how being let go doesn’t always signal the end of the road, but rather, it can serve as a redirection to new opportunities. With industries like SEO constantly evolving and the rise of AI tools disrupting traditional roles, many professionals find themselves out of work or worried about their future. As they share in this episode, the key to overcoming such setbacks is all about mindset—transforming feelings of loss into a chance for growth.
Throughout their conversation, Gelo and Gab share personal experiences and offer advice on job searching, networking, and upskilling. They provide actionable insights on how to manage finances and use downtime effectively, whether it's by learning new skills or tapping into existing ones. From leveraging professional connections to adapting to changing industry trends, this episode is packed with practical tips to help you rebuild and move forward after a layoff. If you’re looking for guidance on how to navigate uncertain times and turn challenges into opportunities, this conversation is for you.
Being laid off isn’t always a negative experience. It can open doors to new opportunities and career growth.
The SEO industry, along with other sectors, evolves rapidly, especially with changes in Google algorithms and AI advancements. Staying adaptable is key to staying relevant.
AI tools, such as GPT, are transforming industries like content creation. Upskilling in these areas can help future-proof your career.
Having an emergency fund and financial security can provide peace of mind during a layoff and allow you to focus on finding the next opportunity.
Continuously improving your skills, especially in areas like SEO, AI, and automation, opens up new career opportunities and keeps you competitive.
Job seekers can use their free time during unemployment to acquire new skills through online courses, especially if transitioning to a new industry.
Leveraging online platforms like LinkedIn to stay visible and connect with others can help open up job opportunities, even during a job search.
When learning new skills, focus on areas that align with your current career or future goals, rather than starting from scratch in something unrelated.
Instead of sending out a large number of applications, focus on quality and apply for jobs that match your experience and interests.
Rejections and challenges are part of the process. Learning from each experience, staying proactive, and keeping a positive attitude is essential for overcoming obstacles and achieving success.
Layoffs are tough. They can happen to anyone, and they often come without warning. It’s important to understand that losing a job is not a reflection of your worth. Companies lay off employees for many reasons, like financial struggles or changes in the market. Knowing this can help you start to see the bigger picture.
What is a Layoff?
A layoff occurs when a company terminates an employee's position. This can happen due to various factors, including:
Company downsizing
Budget cuts
Shift in company strategy
Economic downturns
Understanding the reasons behind layoffs can help you cope with the situation. It’s not always about your performance. Sometimes, it’s just business.
Understanding Your Feelings
When you get laid off, it’s normal to feel a mix of emotions. You might feel angry, sad, or even scared. These feelings are valid. It’s important to recognize what you’re feeling and why.
Common Emotions After a Layoff
Shock: You may feel stunned and unable to process what just happened.
Anger: It’s natural to feel angry at the situation or the company.
Sadness: You might miss your coworkers and the routine of your job.
Anxiety: Worries about your financial future can creep in.
It’s okay to feel these things. Allow yourself to process these emotions. You are not alone in this experience.
Personal Experiences with Layoffs
Many people have gone through layoffs and lived to tell their stories. Sharing experiences can help others feel less isolated. You can learn from others' journeys and find inspiration.
Real Stories
Story 1: A person who lost their job unexpectedly found a new passion in a different field.
Story 2: Someone who turned their layoff into an opportunity to start their own business.
Story 3: A worker who used the time to retrain and gain new skills, leading to a better job.
These stories show that a layoff can be a chance for growth and change. It’s all about how you respond to the situation.
The First Steps After a Layoff
After a layoff, the first steps you take are crucial. They can set the tone for your next move. Here’s what to do right away:
Immediate Actions
Take a Breath: Allow yourself a moment to breathe. It’s okay to feel overwhelmed.
Review Your Finances: Check your savings and see how long you can manage without a job.
Update Your Resume: Start updating your resume with your latest job experiences and skills.
Taking these steps can help you feel more in control. It’s a good way to start moving forward.
Acknowledge Your Emotions
As mentioned earlier, acknowledging your feelings is key. Don’t push them aside. Facing them can help you heal and move on.
How to Acknowledge Your Emotions
Talk It Out: Share your feelings with friends or family. Talking can help you process emotions.
Write It Down: Journaling about your feelings can provide clarity.
Seek Support: Join a support group or reach out to a counselor if needed.
Recognizing your feelings is the first step to overcoming them. It’s okay to ask for help.
Building an Emergency Fund
Having an emergency fund is a smart move. It can provide peace of mind during tough times. If you don’t have one yet, now is the time to start building it.
Steps to Build an Emergency Fund
Set a Goal: Aim for three to six months of living expenses.
Open a Savings Account: Keep your emergency fund in a separate account to avoid spending it.
Start Small: Even saving a little each month can add up over time.
An emergency fund can help you feel more secure and ready for anything life throws your way.
Understanding Severance Packages
When you get laid off, understanding your severance package is crucial. This package can provide financial support during your transition. It's essential to know what you are entitled to.
What is a Severance Package?
A severance package is a financial agreement between you and your employer when you leave the company. It usually includes:
Severance Pay: A lump sum payment based on your salary and length of employment.
Benefits Continuation: Health insurance or other benefits for a certain period.
Outplacement Services: Help with finding a new job, like resume writing or interview coaching.
Review your severance package carefully. Knowing your rights can help you secure the best deal possible.
Negotiating Your Package
Sometimes, you can negotiate your severance package. Here are some tips:
Know Your Worth: Research industry standards for severance pay.
Be Professional: Approach the negotiation calmly and respectfully.
Ask Questions: Clarify any terms you do not understand.
Negotiating can lead to a better outcome. Don't hesitate to advocate for yourself.
The Importance of Upskilling
Upskilling is vital after a layoff. It helps you stay relevant in a changing job market. Learning new skills can open doors to new opportunities.
Identifying Skills to Learn
Start by assessing your current skills. Ask yourself:
What skills are in demand in my industry?
What skills do I enjoy using?
Are there new technologies or tools I should learn?
Focus on skills that align with your career goals. This will make your learning more impactful.
Where to Upskill
There are many resources available for upskilling:
Online Courses: Websites like Coursera and Udemy offer various courses.
Workshops: Look for local workshops or webinars.
Networking Events: Attend events to learn from industry experts.
Investing time in learning can pay off in your next job search.
Managing Your Finances
After a layoff, managing your finances is essential. You may have to stretch your savings until you find a new job. Here are some strategies to consider.
Creating a Budget
Start by creating a budget. This will help you track your spending. Follow these steps:
List Your Income: Include any severance pay or unemployment benefits.
Track Expenses: Write down all your monthly expenses.
Cut Unnecessary Costs: Identify areas where you can save.
A budget helps you see where your money goes and where you can cut back.
Building an Emergency Fund
If you don’t have an emergency fund, now is the time to build one. Aim for three to six months of living expenses. This fund can help you feel more secure during your job search.
Finding Additional Income
While searching for a new job, consider finding additional income. This can ease financial stress. Here are some options:
Freelancing
Freelancing can be a great way to earn money. You can offer your skills online. Websites like Upwork and Fiverr make it easy to find clients.
Part-Time Work
Look for part-time jobs in your area. Retail or hospitality often have openings. This can provide steady income while you search for a full-time position.
Sell Unused Items
Consider selling items you no longer need. Use platforms like eBay or Facebook Marketplace. This can provide quick cash and declutter your space.
Leveraging Your Network
Your network is an invaluable resource during a job search. Reach out to friends, family, and former colleagues. They may know of job openings or can offer support.
Networking Strategies
Here are some effective ways to network:
Update Your LinkedIn: Make sure your profile is current and highlights your skills.
Join Online Groups: Participate in industry-related groups on social media.
Attend Networking Events: Meet people in your field and share your job search status.
Networking can lead to job referrals and valuable connections.
Using Your Downtime Effectively
Downtime after a layoff can be a chance for growth. Use this time wisely to prepare for your next steps.
Self-Assessment
Take time to reflect on your career. Ask yourself:
What did I enjoy about my last job?
What skills do I want to develop?
What are my long-term career goals?
Understanding yourself can guide your next career move.
Volunteering
Consider volunteering in your community. This can build your skills and expand your network. Plus, it feels good to give back.
Setting Goals
Set short-term and long-term goals for your job search. Break them down into smaller, manageable tasks. This can help keep you focused and motivated.
Starting Your Job Hunt
When starting your job hunt, it’s important to be organized and strategic. Jumping in without a plan can lead to frustration. Here are some steps to kick off your job search effectively.
Creating a Job Search Plan
Set Clear Goals: Identify what type of job you want and in which industry.
Make a Schedule: Dedicate specific times each day to search and apply for jobs.
Track Your Applications: Use a spreadsheet to keep track of where you’ve applied and the status of each application.
A clear plan helps you stay focused and motivated during your job search.
Finding Job Opportunities
Utilize various platforms for job openings:
Job Boards: Websites like Indeed and LinkedIn are great for finding job listings.
Company Websites: Check the careers section of companies you’re interested in.
Social Media: Follow companies on platforms like Facebook and Twitter for job announcements.
Exploring multiple sources increases your chances of finding suitable positions.
Strategies for Job Applications
Applying for jobs can be overwhelming, but having a strategy makes it easier. Here are some tips to enhance your job application process.
Tailoring Your Resume
Always customize your resume for each application. Highlight experiences and skills that align with the job description. This shows employers you’re a good fit.
Writing a Strong Cover Letter
Your cover letter should complement your resume. It’s your chance to explain why you’re interested in the position and how your skills match. Keep it concise and to the point.
Applying Effectively
Quality Over Quantity: Focus on applying for jobs that truly match your skills.
Follow Instructions: Pay attention to application guidelines. This reflects your attention to detail.
Use Job Alerts: Set up alerts on job boards to get notifications for new openings.
These strategies can make your applications stand out from the crowd.
Preparing for Interviews
Interviews are a crucial part of the job search. Being well-prepared can help you feel confident. Here’s how to get ready.
Research the Company
Learn about the company culture, mission, and recent news. This information can help you tailor your answers during the interview.
Practice Common Interview Questions
Prepare answers for common questions like:
Tell me about yourself.
What are your strengths and weaknesses?
Why do you want to work here?
Practicing can help you respond more naturally during the interview.
Dress Appropriately
Your appearance matters. Dress in a way that reflects the company culture. When in doubt, opt for business casual.
Advice for Those Experiencing Layoffs
If you’re facing a layoff, remember it’s not the end of your career. Here are some tips to navigate this challenging time.
Stay Positive
It’s easy to feel down after a layoff, but maintaining a positive mindset is crucial. Focus on the opportunities ahead and remind yourself that this is a chance for growth.
Connect with Your Network
Reach out to former colleagues and friends. They may have leads on job openings or can provide support during your search.
Consider Freelancing or Part-Time Work
While looking for a full-time position, consider freelancing or taking a part-time job. This can keep your skills sharp and provide some income.
Conclusion and Final Thoughts
Being laid off is tough, but it can also be a new beginning. By following these steps, you can navigate your job search with confidence. Remember to stay proactive and keep learning.
Quotable Quotes
"Losing your job doesn't always have to be a negative thing. It can be the push you need toward new opportunities." – Gab
"When a company’s sales are slipping, it's tough to manage clients, but it's also a chance to adapt and learn." – Gab
"SEO is always changing, and companies that don’t evolve with the times risk falling behind." – Gab
"With AI becoming a bigger part of content creation, the demand for writers is shifting. It’s a sign of how much the industry is changing." – Gelo
"After being laid off, it's normal to feel lost, but that doesn’t mean it’s the end. It could be the beginning of something better." – Gelo
"The first thing to do after a layoff is to accept it, update your resume, and focus on finding your next opportunity." – Gab
"Upskilling isn’t just an option after a layoff; it’s essential. It’s the key to opening new doors." – Gab
"Building an emergency fund before anything happens helps you stay calm and focused when unexpected changes come." – Gelo
"Your downtime is a golden opportunity to upskill and become more valuable. Invest in yourself during these periods." – Gab
"Focus on the skills that will matter most in the future, like AI, automation, and data analytics. They’ll give you an edge." – Gab
"Don’t rush through job applications. Apply to positions that really fit, and make sure you’re tailoring your approach." – Gab
"Remember, setbacks are just setups for comebacks. Take this time to build, learn, and grow." – Gelo
What's Next
As you reflect on the insights shared in today’s episode, remember: a layoff isn't the end—it's simply a new chapter waiting to be written. Whether you’re rethinking your career path, upskilling, or adjusting your financial mindset, there are countless opportunities for growth and reinvention.
Take the time to assess where you are, where you want to go, and how you can leverage the lessons learned to make your next move the right one. And when you're ready for more tips, inspiration, and actionable advice, don't forget to tune in to the next episode. Gab and Gelo are here to guide you through every step of your journey.
Stay proactive, stay motivated, and we'll see you in the next one!
Transcript Summary
00:00 - 00:35 Gab: Introduces the episode, setting the tone by discussing the common experience of being laid off. Despite the negative connotation of losing a job, Gab emphasizes that it should not always be viewed negatively, and that such events could lead to new opportunities.
00:45 - 01:24 Gelo: Asks Gab if he has ever been laid off. Gab shares that he has never experienced a layoff but mentions that in his experience, he’s been the one to leave companies before they close. He reflects on the challenges of managing clients, particularly when a company’s sales are declining.
02:15 - 02:55 Gab: Acknowledges that in SEO, companies can fall out of the limelight quickly, especially after Google updates. He references the impact of changes in strategies within industries, noting that the SEO landscape is constantly evolving, and many businesses that relied on older SEO techniques (like PBNs or Black Hat tactics) are disappearing. Gelo adds that with the rise of AI tools like GPT, layoffs in the industry are becoming more probable.
03:00 - 03:27 Gelo: Discusses the specific impact of AI on content creation jobs, noting that AI is increasingly used in content generation, which has led to a reduction in demand for content writers. Gab agrees, explaining that AI can now produce content at scale for a fraction of the cost, contributing to job insecurity for those in the content creation field.
04:17 - 05:02 Gelo: Opens up about his personal experience of being laid off from his job in the casino industry during the pandemic. He shares the emotional turmoil he went through, especially as he had been the primary breadwinner for his family. The experience made him question his worth, as he had worked at the company for 10 years. Despite the challenges, Gelo describes how he pivoted to a new industry.
05:03 - 05:25 Gelo: Asks Gab what the first thing someone should do after being laid off. Gab, who has not been laid off himself, responds with advice based on his experience managing clients and tracking analytics. He suggests that after a layoff, it's important to shift your mindset to find the next opportunity, accept what has happened, and update your resume or freelance profiles.
07:03 - 08:40 Gab: Talks about the importance of upskilling and growing one's expertise after a layoff. He reflects on his journey from being a virtual assistant (VA) to transitioning into SEO and managing his own agency. He advises that upskilling, particularly in SEO, can open doors to new opportunities and career paths. Gelo agrees and highlights how valuable upskilling has been in his own career growth.
09:30 - 10:59 Gelo: Emphasizes the importance of acknowledging and processing one's feelings after a layoff. He also discusses how he managed his finances by building an emergency fund before being laid off. Having financial security helped him avoid panic and focus on finding the next opportunity. He also mentions that some companies offer severance packages, which can be useful in the transition period.
11:33 - 11:56 Gelo: Talks about how he used his time during the pandemic to upskill, watching YouTube videos and taking online courses on platforms like Udemy. He advises that, especially for people changing industries, gaining new knowledge is key to shifting careers successfully. Gab adds that financial management is crucial for freelancers, as income can be unpredictable, and having savings can help cushion periods of transition.
12:21 - 12:22 Gab: Gives advice on managing finances as a freelancer, stressing the importance of saving money during periods of high income so you have a financial cushion for unexpected events, like losing a client or job. He reinforces the idea that freelancers must be prepared for the unpredictability of their work.
12:30 - 12:43 Gelo: Starts this section by highlighting the difficulty of losing a job, especially if you don’t have children to support. He humorously mentions that parents often end up being an emergency fund in such situations.
Gab: Agrees, noting that financial struggles could lead to accumulating debts, but suggests that if you don't have an emergency fund, a good credit score and access to credit cards could serve as temporary solutions.
13:22 - 13:57 Gelo: Asks Gab for advice on managing finances while searching for a new job after being laid off. Gab, from a freelancing perspective, recommends focusing on essential expenses first. He suggests that individuals should prioritize things like internet and electricity bills, and avoid spending on non-essentials. He emphasizes the importance of having an emergency fund, which should ideally cover six months of living expenses.
15:08 - 16:07 Gelo: Discusses how to manage finances further by potentially selling assets or downsizing. He talks about how during the pandemic, he considered downgrading his phone or selling items like fruits and nuts to generate additional income. Gab concurs, suggesting that if one owns a car, it could be sold or downgraded to ease financial burdens. He also shares how, as a freelancer, he avoids the need for a car since it's not a necessity for his work, offering an example of how to prioritize spending.
17:56 - 18:25 Gelo: Asks how someone can leverage their network while searching for a new job. Gab highlights the importance of online networks, especially for freelancers who might be isolated at home. He advises posting on platforms like LinkedIn, where you can indicate you're “open to work,” and participating in groups where others may offer job opportunities or connections. Gelo agrees, pointing out the value of sharing job availability within smaller, closely-knit professional groups, especially in industries like SEO.
20:06 - 21:09 Gelo: Reflects on how to build a trustworthy network that will be valuable when job searching. He stresses the importance of rapport-building with colleagues and mentors, noting that having strong relationships makes it easier to ask for referrals or recommendations. Gab adds that asking for LinkedIn recommendations from colleagues can also be crucial for boosting your profile and credibility. He also emphasizes the power of networking through shared connections, as some people may share your posts on their wider networks.
21:09 - 22:06 Gelo: Turns the conversation to how individuals can use their downtime during job searches to upskill and learn new skills. Gab highlights how valuable it is to use free time effectively to improve one's skill set, especially in freelancing. Whether it’s taking online courses or gaining more knowledge in a particular field, downtime offers a great opportunity for self-improvement, making individuals more attractive to potential employers or clients. Gelo encourages viewers to focus on developing skills that can lead to new career opportunities.
22:21 - 23:34 Gab: Emphasizes the importance of assessing one’s current skills and how they align with future demands. He mentions that, for him, automation and data analytics—especially the combination of AI and automation—are areas he’s focusing on, as they are expected to play a crucial role in business optimization in the future. He notes that SEO will continue to evolve, and although the nature of search engine optimization may change, the fundamentals will still apply. He also predicts that local SEO will evolve, with new features like Google’s street view and maps enhancing visibility.
23:35 - 24:47 Gab: Advises that it’s important to focus on skills that are directly related to one's current work or career goals. He explains that it can be harder and take longer to master something completely unrelated to what you’re already doing. He suggests that those who are already familiar with SEO should build on that foundation by learning about automation and data analytics, as these fields are set to be in high demand.
Gelo: Concurs, noting that although learning new things is valuable, it’s better to build on existing knowledge.
25:15 - 26:37 Gelo: Reflects on how downtime can be a chance for self-improvement, but admits that he struggles to focus sometimes, especially with distractions like social media and household responsibilities. He encourages listeners to set aside a specific time for learning, free from distractions like Facebook or Shopee. He emphasizes that it’s important to create an environment conducive to studying or upskilling, particularly when you have more free time due to a job loss.
26:37 - 27:56 Gelo: Elaborates on the importance of focusing on skills that are directly relevant to one’s career transition. He talks about how, for example, someone laid off from a digital marketing agency should focus on specialized skills like AI, automation, and GPT engineering. Gelo mentions a new development in the AI field—a "GPT operator" that automates tasks like booking restaurants—which he views as a sign of the direction things are heading. Gab agrees that AI and automation are key areas to explore and stay updated on, as they will be increasingly relevant in various industries.
28:24 - 29:50 Gab: Shares his approach to job hunting, acknowledging that sometimes he makes the mistake of rushing into applications. He advises against sending out mass applications to job postings that aren’t a good fit, as it lowers the chances of success. Instead, he suggests applying to fewer, more relevant positions to increase the likelihood of getting noticed. He also mentions platforms like Upwork, OnlineJobs.ph, and Indeed for job hunting, but warns against applying to outdated job posts that haven’t been processed in months.
29:51 - 31:37 Gab: Talks about the importance of showcasing your work even if you're not actively applying for jobs. He suggests posting case studies or reels on social media to create an impression and stay visible to potential employers or clients. This is especially effective for people in SEO or other digital marketing roles, as your friends and connections may recognize the value of your skills and reach out when opportunities arise. Gelo adds that even casual gatherings, like reunions, can become networking opportunities if your work is known within your social circles.
32:20 - 32:47 Gab: Highlights the usefulness of job alerts on platforms like LinkedIn, Indeed, and Jobstreet. He explains that these alerts can help job seekers stay on top of relevant openings based on their location, job title, and experience. He also advises job seekers to pay attention to the job descriptions to understand which tools and skills employers are seeking. By setting up job alerts, you can receive daily or weekly emails with relevant opportunities, making the job search process more efficient.
32:47 - 34:55 Gelo: Shares his experience with using job alerts and recommends leveraging your professional network when looking for job opportunities. He suggests reaching out to past clients who may have let go of your services due to budget constraints but might be in a position to work with you again.
Gab: Agrees, reflecting on how he successfully contacted former clients when he launched his agency, and how this led to new opportunities. Both speakers emphasize the value of maintaining relationships and staying connected on platforms like LinkedIn to keep the door open for future collaborations.
35:03 - 36:03 Gelo: Advises that if you're nervous about job interviews, it’s okay to fail. The key is to learn from each interview and refine your approach for the next one. He encourages listeners to practice by watching interview preparation videos and understanding what to expect. He also highlights that job seekers should be prepared to handle rejection, and that each interview can help them better understand their strengths and weaknesses.
Gab: Adds that a positive attitude and experience are essential when it comes to interviews.
36:11 - 37:50 Gab: Offers encouraging advice to those experiencing a layoff, reminding them that it’s not the end of the world. He suggests viewing a layoff as an opportunity for redirection towards better opportunities, growth, and income. Gab encourages people not to give up after a few months of job hunting; instead, they should consider creating their own agency, as long as they have the experience and are willing to put in the effort. He reflects on how he started his own agency after the pandemic, outsourcing work and seeking clients.
Gelo: Agrees, emphasizing the importance of thinking creatively and being proactive.
38:00 - 39:40 Gelo: Speaks about the emotional struggles that come with being laid off, advising not to stay in a victim mentality. Instead, he encourages listeners to be proactive, upskill, and make use of resources like free courses available online. He also emphasizes the importance of prayer in tough times, suggesting that while you need to work hard, faith can offer guidance and strength.
Gab: Adds that even during difficult moments, praying for direction and support can help you feel less alone in the journey.
39:40 - 41:05 Gelo: Shares how reading The Obstacle Is the Way by Ryan Holiday helped him navigate obstacles in life, reinforcing the Stoic principle of focusing on what you can control. He advises that when facing a setback like a layoff, it’s crucial to control your emotions and think about how to rebuild and rise from rock bottom.
Gab: Concurs, reflecting on how life’s difficulties often bring valuable lessons and insights.
41:06 - 42:14 In the closing moments..
Gab and Gelo: Reflect on their conversation and encourage listeners to keep pushing forward in their careers. Gab mentions that their courses—such as SEO Sprint, Technical SEO, and Local SEO Mastery—are available for those looking to upskill. He also notes that SEO is not going anywhere, and staying updated with new strategies, especially those incorporating AI, is key to long-term success.
Gelo: Adds that they, too, continue to upskill, showing that even experts need to stay on top of their game. They conclude by encouraging listeners to stay proactive, keep learning, and not to give up.
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