SEO Kwentuhan

In our latest podcast episode, we sit down with Coach Angeline Licerio, the influential founder of SEO Tutorial Philippines.

We dive deep into her journey from a freelancer to a community leader, exploring the lessons she's learned and the strategies she's honed in the ever-evolving world of SEO.

This discussion is packed with practical advice for anyone looking to enhance their SEO skills and understand the power of community in the digital age. Whether you're a beginner or a seasoned professional, there's something in this episode for you.


Key Takeaways

  • Empowering Community Building: Coach Licerio emphasizes the importance of community in SEO, detailing how she built 'SEO Tutorial Philippines' to empower others through shared knowledge and support.

  • Navigating Career Transitions: She shares her personal journey from freelancing to becoming a sought-after SEO consultant, highlighting the skills and mindset that helped her succeed.

  • Significance of Networking: The discussion reveals how effective networking can open professional doors and break down barriers within the SEO industry.

  • Dealing with Challenges: Angeline discusses how to handle challenges and setbacks, suggesting resilience and adaptability as key traits for success.

  • Learning and Growth: Continuous learning is vital in keeping up with SEO trends; Angeline advises always staying curious and willing to learn from every project and client.

  • Strategic Insights: She offers specific strategies for building a consultancy business in SEO, including the importance of personal branding and establishing authority.

  • Work-Life Balance: Tips on maintaining a balance between demanding SEO tasks and personal life, ensuring sustainability in the career.

Quotable Quotes

  1. "The true beauty of beginning is not just in the launching, but in the opportunities to help others rise. That's what inspired me to build our community — to uplift everyone involved." — Coach Angeline Licerio

  2. "When faced with challenges, it's not just about fighting through them but understanding how they contribute to your greater journey. Every struggle is a step forward." — Coach Angeline Licerio

  3. "In the vast world of SEO, your network is your net worth. Connecting with others doesn't just strengthen your professional life but also breaks down barriers that stand in your way." — Coach Angeline Licerio

  4. "Never stop learning because life never stops teaching. Every client, every campaign, every update teaches you something new. Embrace it." — Coach Angeline Licerio

  5. "The best investment you can make is in yourself. Elevate your skills, expand your understanding, and the community will follow." — Coach Angeline Licerio

  6. "Resilience is built through enduring the storms, not avoiding them. In SEO, like in life, persistence defines success more than perfection ever could." — Coach Angeline Licerio

  7. "If you have the power to make someone better, do it. The world needs more of that. That's why we teach, we guide, and we inspire." — Coach Angeline Licerio

  8. "In an ever-changing industry like SEO, being adaptive isn't optional—it's essential. Adaptation is the bridge between where you are and where you want to be." — Coach Angeline Licerio

  9. "Finding balance isn't about doing less work; it's about making the work you do more meaningful. It's about finding harmony in your professional and personal life." — Coach Angeline Licerio

  10. "Commitment doesn’t pause when the road gets tough; it pushes you to drive harder. In SEO, as in life, commitment is the key to unlocking potential." — Coach Angeline Licerio

Transcript Summary

00:00 - 01:50

Gab and Gelo welcomes listeners to a special episode of "SEO Kwentuhan," setting a suspenseful tone with hints about a mystery guest. Gelo shared  personal stories about how the guest, a revered figure in the SEO community known for their educational contributions, offered significant support during a difficult personal time involving his baby’s operation.

01:51 - 04:03

Angeline Licerio, introduces herself warmly to the audience. Gab reveals her identity as the founder of "SEO Tutorial Philippines," a significant SEO community. They discuss the community’s profound impact and Angeline’s journey from freelancing to community building, driven by her desire to help others enhance their professional charging practices.

04:04 - 06:03

Angeline recounts her early freelancing days and the breakthrough that significantly boosted her rates. She describes the evolving freelancing market, which led to the establishment of a structured, beginner-friendly community that was more accessible and inviting than previous iterations.

06:04 - 07:43

Gab and Angeline delve into the importance of networking within the SEO sphere. Angeline uses her experiences from attending various conferences, including one in Vietnam, to illustrate how networking has evolved to break down barriers and foster meaningful professional connections.

07:44 - 09:09

Angeline discusses her transition from SEO management to consultancy, emphasizing personal connections and referrals as essential tools for building a successful consultancy. She shares an anecdote about how her early experiences as a project coordinator led to securing her first major SEO client, marking the start of her focused consultancy work.

09:10 - 11:21

Angeline shares challenges related to managing large volumes of work and the pressures of maintaining high standards. She reflects on a pivotal learning moment during a project mishap with a client, which necessitated a thorough reassessment of her processes and responsibilities.

11:22 - 13:08

Angeline offers insights on managing stress and preventing burnout, advocating for regular breaks and the alignment of personal and professional tasks. She stresses the importance of work-life balance for sustained productivity and mental health.

13:09 - 15:22

Looking ahead, Angeline discusses anticipated trends in SEO and her personal growth trajectory. She emphasizes the necessity of staying abreast of SEO developments and adapting strategies to meet industry shifts.

15:23 - 38:32

In closing, Gab and Angeline reflect on the enlightening discussion, stressing the continuous learning process inherent in SEO. Angeline teases a new course she’s developing, encouraging listeners to stay tuned for what promises to be an invaluable resource.


Where can you find Coach Angeline Licerio?

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What's Next

As we wrap up this enlightening conversation with Coach Angeline Licerio, it's clear that the journey through SEO and community building is both challenging and rewarding. Reflecting on the insights shared today, consider how you can apply these strategies to your own practices and community engagements. 

Are you ready to take your SEO skills to the next level? Are you inspired to foster connections that could redefine your professional path?

Don't miss out on more discussions like this.

Tune in to our next episode where we'll explore further into the evolving world of digital marketing and SEO with other leading experts. Subscribe to our podcast to stay updated and join us as we continue to uncover the secrets to success in the digital realm. Your journey to becoming a better SEO professional continues here.