SEO Kwentuhan

Get ready to level up your SEO game in 2024!

We're thrilled to have Jason Acidre, a true SEO wizard and the brilliant mind behind the renowned blog, Kaiserthesage, join us on today's episode of SEO Kuentuhan.

With his wealth of experience and a knack for uncovering hidden gems in the world of SEO, Jason is here to share his invaluable insights and proven strategies to help beginners and seasoned professionals conquer the search engine rankings. Whether you're just starting your SEO journey or looking to refine your existing tactics, this episode is packed with actionable tips and expert advice you won't want to miss.

So, grab your notebooks and get ready to dive deep into the world of SEO with the one and only, Jason Acidre!


Key Takeaways

  • Actively engage in SEO meetups and conferences to forge connections with industry peers.

  • Cultivate relationships with seasoned professionals to gain valuable insights and learn from their experiences.

  • Extend networking efforts beyond formal events by attending after-parties and networking gatherings.

  • Emphasize quality over quantity when scaling your agency to ensure client satisfaction.

  • Develop efficient processes and protocols to maintain consistency as your agency expands.

  • Strive for a balanced approach to growth that prioritizes both business success and the well-being of your team.

  • Utilize frameworks such as the Eisenhower Matrix to prioritize tasks effectively.

  • Delegate tasks to team members based on their strengths and expertise to maximize efficiency.

  • Provide clear guidance and expectations when delegating tasks to ensure successful outcomes.

  • Focus on comprehensive metrics like conversions and share of voice to gauge SEO effectiveness.

  • Exercise patience and long-term thinking when implementing SEO strategies for sustainable results.

  • Continuously experiment and refine strategies to adapt to evolving search engine algorithms.

  • Stay informed about algorithm updates to adjust SEO strategies accordingly.

  • Prioritize user experience and content readability to align with search engine preferences.

  • Implement strategies to enhance content accessibility and website performance in response to updates.

  • Explore AI tools like GPT for tasks such as content creation and analysis to streamline workflows.

  • Harness AI technologies to automate repetitive tasks and allocate more time to strategic initiatives.

  • Stay abreast of AI advancements to leverage emerging opportunities in the SEO landscape.

Quotable Quotes

  1. "Transitioning from one path to another can lead to unexpected opportunities and profound discoveries." - Jason Acidre

  2. "Task prioritization is the key to maintaining focus and achieving balance in a demanding environment." - Jason Acidre

  3. "Embrace diversity in perspectives and strategies to carve your unique path to success." - Jason Acidre

  4. "User experience is the cornerstone of effective SEO, prioritizing engagement and interaction." - Jason Acidre

  5. "Just as domains are bought and sold, our paths are shaped by the trends we embrace and the risks we take, turning potential into prosperity." - Jason Acidre

  6. "As the SEO horizon expands, so too must our vision, integrating AI and machine learning tools to navigate uncharted territories with confidence and creativity." - Gab

  7.  "For me, the happiest part of the job is the research and testing phase. It's where I discover new strategies." - Jason Acidre

  8.  "The future of SEO lies in aligning your efforts with your overall branding strategy. It's all about building your brand." - Jason Acidre

  9. "Invest in your own website to test and apply new SEO strategies. It's the best way to learn and understand SEO."- Jason Acidre

  10.  "In the pursuit of success, remember the value of quality over quantity." - Jason Acidre

Transcript Summary

00:00 - 00:50

- Gab introduces the podcast episode, emphasizing the guest's expertise in the industry, particularly in link building.

- Gab expresses admiration for the guest's blogs and strategies, which they've been following since the beginning of their career.

- Gab introduces the guest, Jason Acidre, and welcomes him to the SEO Kuentuhan podcast.

01:02 - 01:33

- Gab thanks Jason for joining and mentions that the episode will focus on effective SEO strategies for beginners and intermediates.

- Gab asks Jason to share his background and how he got into SEO.

- Jason Acidre shares that he stumbled into SEO accidentally around 2006 while pursuing a professional gaming career.

- He transitioned into web content writing and eventually SEO, starting with a writing position and gradually moving into SEO roles.

01:39 - 06:58

- Jason Acidre recounts his journey from professional gaming to web content writing and SEO.

- He shares his experiences working for different agencies and clients, including his transition from being an employee to a freelance consultant.

- Jason Acidre discusses his blog, Kaiser the Sage,which he started to document his SEO experiments and share insights with the community.

- He reflects on the evolution of his career and the decision to focus on freelance consulting.

07:02 - 11:17

- Jason Acidre talks about attending his first SEO meetup event in the Philippines in 2010 and meeting prominent figures like Sean C.

- He discusses his initial unawareness of the SEO community in the Philippines and the realization of its existence through events and conferences.

- Jason Acidre shares anecdotes from SEO meetups and after-parties, where he connected with veteran SEO professionals and learned from their experiences.

11:17 - 12:47

- Jason Acidre reminisces about the era of flash games and how they were monetized through ads targeting children.

- He shares anecdotes about his former colleague, Mike Antique, who transitioned from domain flipping to law.

- Jason Acidre recounts Mike's strategy of quickly acquiring domains related to emerging trends or celebrities, such as buying before the rise of a certain celebrity.

12:19 - 13:57

- Jason Acidre recalls meeting his business partner, JP Prieto, at an SEO meetup event and how they started their agency together.

- He discusses the agency's initial focus on growth, expanding to 45 employees at its peak.

- Jason Acidre reflects on the shift in the agency's objectives, moving towards a leaner approach focused on quality over quantity.

14:15 - 15:06

- Jason Acidre talks about the challenges encountered during the agency's growth phase, including maintaining quality amidst rapid expansion.

- He discusses the importance of process development and delegation in scaling the agency effectively.

- Jason Acidre emphasizes the need to balance growth with maintaining a healthy work-life balance and managing stress.

15:15 - 19:03

- Jason Acidre shares his personal satisfaction derived from research, testing, and writing, particularly in developing strategies for the agency.

- He discusses the joy of discovery and applying new techniques to client projects, highlighting the excitement of the process.

- Jason Acidre and Gab discuss the importance of research and development, incorporating insights from Jason's blog, Kaiser Decision Strategy, into their agency's approach.

- Gab asks about Jason's most challenging experiences and how he resolved them, prompting Jason to reflect on the complexities of managing strategies for multiple clients.

19:40 - 20:47

- Jason Acidre discusses the importance of task prioritization and managing distractions when handling multiple clients. He mentions using the Eisenhower Matrix to prioritize tasks based on urgency and importance. However, he admits to sometimes getting distracted by tasks for other clients while working on one.

20:47 - 21:57

- He shares his experience of initially neglecting to seek additional help for technical tasks, leading to stress and workload imbalance. Despite having talented team members capable of teaching, he often ends up handling high-level client interactions himself.

21:58 - 23:39

- Gab reflects on his own experiences with task delegation and stresses the importance of having a reliable partner. Jason Acidre emphasizes the need for team members who can work independently and suggests identifying ideal teammates based on their learning style and ability to work with minimal supervision.

23:39 - 24:53

- Jason Acidre discusses the challenges of training team members and explains the importance of explaining the rationale behind tasks rather than just assigning them. He emphasizes the need for team members to understand the broader context and contribute to the overall objectives of the agency.

24:53 - 27:49

- Gab raises questions about testing and metrics in SEO strategy, prompting Jason to discuss the significance of metrics like conversions and share of voice. He stresses the importance of analyzing collective statistics rather than individual keyword performance. They discuss the effectiveness of SEO strategies and the need for patience in waiting for results.

27:49 - 31:40

- Jason Acidre elaborates on testing methodologies, including modifying content for featured snippets and monitoring search results for immediate feedback. He advises beginners to focus on updating content regularly and emphasizes the importance of patience in implementing SEO strategies for long-term success.

31:56 - 32:19

- Jason Acidre discusses the impact of the March Core update, emphasizing readability and user experience over technical optimization.

- Strategies involve trimming down content, focusing on direct answers, and restructuring content sections for better accessibility.

32:19 - 32:55

- Jason Acidre explains the importance of reviewing highly searched keywords and ensuring quick access to relevant answers.

- Suggestions include creating new pages for subsections, copying and pasting relevant sections, and enhancing internal linking strategies for better user experience.

32:55 - 34:19

- Internal linking's significance in enhancing user experience and navigation is discussed.

- Gab shares an example of effective internal linking in B2B SaaS strategies.

- Jason Acidre advises beginners to test strategies on low-risk sites before implementation and emphasizes aligning optimization processes with branding.

34:19 - 36:49

- Gab raises a question about the effectiveness of trending SEO strategies in the long run.

- Jason Acidre suggests developing personal SEO principles based on experience, reading, and practical application.

- The conversation touches on the evolution of SEO into a broader discipline, including content marketing and social media integration.

36:49 - 39:46

- Jason Acidre shares his approach to learning from industry experts, mentioning both established figures like Lily Ray and newer voices like Julian Goldie.

- The importance of staying informed about emerging trends while maintaining a critical perspective is highlighted.

39:46 - 43:26

- Jason Acidre discusses the importance of developing one's unique approach in SEO, encouraging individuals to explore various perspectives and strategies rather than strictly adhering to a single approach.

- Gab inquires about AI and machine learning tools in relation to SEO strategies.

40:16 - 43:26

- Jason Acidre highlights the use of AI, particularly GPT (Generative Pre-trained Transformer), for content-related tasks such as content creation, research, and comparative analysis. Emphasizes the efficiency gained through AI integration.

- Jason Acidre shifts to utilizing AI for coding, focusing on creating online tools and web applications. Discusses streamlining the process of generating content by curating questions from clients and refining them for SEO purposes.

43:38 - 46:05

- Jason Acidre expresses the significance of this period as an opportune time for devising fresh SEO approaches and strategies due to the uncertainty surrounding existing methodologies.

- Jason Acidre mentions the importance of publishing case studies showcasing successful recoveries from algorithm updates like the March Core Update.

46:08 - 47:33

- Gab seeks advice on strategies for clients whose content sites were impacted by algorithm updates, proposing the idea of transitioning such sites into product or service-oriented platforms.

- Jason Acidre cautions about the potential limitations of this approach, stating that while integrating commercially driven pages may align with Google's preferences, it does not guarantee a complete restoration of traffic.

47:34 - 49:42

- Jason Acidre emphasizes the importance of focusing on user interaction on web pages rather than just search engine crawlers.

- He mentions that Google's NAV Boost and Core Web Vitals updates prioritize user experience, measuring interaction once users land on a page from search results.

- Jason Acidre suggests optimizing for the next expected action, such as clicking on internal links or visiting the "about" page, to engage users effectively.

49:42 - 55:20

- Jason Acidre discusses the future of SEO, noting that while AI and other platforms like TikTok may influence information consumption, search engines will remain significant.

- He explains that aligning SEO efforts with overall branding is crucial for success, as evidenced by the importance of branded searches and Google's focus on branding-related metrics.

- Jason Acidre touches on the emergence of AI-generated search results and the importance of future-proofing SEO campaigns.

55:20 - 58:19

- Jason Acidre shares strategies for SEO success, including content seeding efforts and link building techniques focused on inclusion in authoritative lists.

- He provides insights into pitching for inclusion in such lists by showcasing previous features by reputable sources.

- Jason Acidre offers his contact information for further inquiries and suggests following his blog for valuable information, especially regarding link building and technical SEO.

58:19 - 59:34

- Gab thanks Acidre for his insights and invites listeners to follow their channels for future episodes featuring SEO experts.

- Jason Acidre expresses his gratitude and provides his social media handles for those interested in connecting or learning more.


Where can you find Jason Acidre?



What's Next

After absorbing the wealth of knowledge shared by Jason Acidre in this episode, it's time to put theory into practice. The key takeaway is clear: SEO in 2024 is not just about tactics; it's about creating a cohesive strategy that aligns with your brand and focuses on user experience.

Start by auditing your current SEO efforts and identify areas where you can integrate Jason's insights. Focus on creating high-quality content that reflects your brand's values and resonates with your audience. Invest time in research and development, continually testing new strategies and adapting to the latest SEO trends.

Consider the user's journey through your site. Optimize every touchpoint to ensure a seamless and engaging experience. This not only improves your rankings but also builds a loyal audience that trusts your brand.

Leverage the power of AI and machine learning tools to enhance your content research and comparative analysis. These technologies can provide you with deeper insights and streamline your workflow, allowing you to focus on more strategic tasks.

Stay informed about Google's core updates and be ready to adapt. The SEO landscape is constantly evolving, and those who can pivot quickly will have the advantage. Engage with the SEO community to stay updated on the latest trends and best practices.

By implementing these steps, you'll be well on your way to developing an effective and sustainable SEO strategy for 2024. The journey may be challenging, but with a focus on quality, user experience, and continuous learning, you'll be able to navigate the complexities of SEO and achieve lasting success.