How Do You Identify The Tasks To Do For Your SEO Roadmap

In this episode, we will explore how to effectively identify and prioritize tasks for your SEO Roadmap, a crucial element in developing a successful SEO strategy. Understanding the steps outlined in this guide will empower you to take actionable insights and optimize your digital marketing efforts right from the start.

An SEO roadmap is a strategic plan that outlines the steps necessary to improve a website's search engine optimization.

It serves as a guide to help businesses navigate the complex world of SEO, ensuring that all tasks align with overarching business goals.

By creating a well-structured SEO roadmap, you can prioritize actions that will yield the best results, both in the short and long term.

This roadmap is essential for anyone looking to enhance their online presence and drive traffic effectively.

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Key Takeaways

The shift from being an SEO specialist to an SEO strategist requires a broader understanding of SEO beyond just technical skills. It's important to embrace the title of "SEO expert" to reflect this versatility.
Conducting initial audits—technical, content, and more—is crucial for assessing a website's readiness for SEO. Without proper indexing, SEO efforts can be wasted.
Understanding the client's business goals is essential for creating relevant SEO strategies. Tailoring tasks to specific objectives can significantly impact success.
While quick wins can provide immediate results, it's important to maintain a balance with long-term SEO strategies to ensure sustained success.
Utilizing frameworks and project management tools helps in breaking down larger SEO goals into manageable tasks. Clarity and organization are key to maintaining team accountability.
Tools like Google Analytics and Ahrefs are vital for tracking performance and developing effective strategies. Regular analysis of data ensures that SEO efforts are on track and informed by real results.
Explore AI monitoring tools and Google Data Studio to streamline performance tracking and gain insights for client growth without extensive manual effort.
Establish clear communication and detailed instructions when working with external teams, using tools like Gantt charts to keep everyone on the same page.
Understand the importance of canonical tags and ensure the website's crawlability and indexability, addressing any issues that affect multiple URLs.
Analyze the impact of updates carefully and be patient with SEO strategies. Consistency is key until the effects of changes are fully understood.
Educate clients about SEO strategies and improve interdepartmental communication to ensure effective keyword usage and overall strategy success.
Encourage a culture of learning and flexibility within teams, viewing challenges as opportunities to adapt and improve in the evolving field of SEO.

SEO Specialist vs. SEO Strategist

In SEO, it’s important to differentiate between the roles of an SEO Specialist and an SEO Strategist.

While both positions focus on improving a website's performance, their responsibilities can vary significantly.

SEO Specialist: Typically focuses on specific aspects of SEO, such as keyword research, link building, and on-page optimization. They are often hands-on and execute tactical strategies to improve rankings.
SEO Strategist: Takes a broader view, developing comprehensive strategies that align with business goals. They analyze data, assess competition, and create long-term plans that encompass various SEO tactics.

Understanding these roles can help businesses effectively allocate resources and ensure that both immediate and strategic SEO needs are met.

How to create an SEO Roadmap?

First Steps in Creating Your SEO Roadmap

Creating your SEO Roadmap begins with a clear understanding of your business goals. Here are the initial steps to consider:

Define Objectives: What do you want to achieve with your SEO efforts? This could include increasing website traffic, boosting conversions, or enhancing brand visibility.
Identify Target Audience: Knowing who your audience is helps tailor your SEO strategies to meet their needs and preferences.
Conduct a Preliminary Audit: Assess your current website performance, identifying strengths and weaknesses that will inform your roadmap.

Taking these steps will lay a solid foundation for your SEO initiatives and help you create a focused and actionable roadmap.

Conducting Necessary Audits

Before implementing your SEO strategies, conducting thorough audits is crucial.

These audits help identify issues that need to be addressed and opportunities that can be leveraged.

The key types of audits include:

Technical Audit: Evaluates the technical aspects of your website, such as page speed, mobile-friendliness, and crawlability.
Content Audit: Reviews existing content to assess its relevance and quality, ensuring it aligns with current SEO best practices.
Link Profile Audit: Analyzes your backlink profile to identify harmful links and opportunities for improvement.

By conducting these audits, you can prioritize tasks that will have the most significant impact on your SEO performance.

Aligning SEO Tasks with Business Goals

To ensure the effectiveness of your SEO efforts, it’s vital to align your SEO tasks with the overall business goals of your organization.

Here’s how to achieve this:

Communicate with Stakeholders: Engage with clients or team members to understand their expectations and business objectives.
Set Measurable Goals: Define clear, quantifiable outcomes for your SEO efforts, such as increased traffic or improved conversion rates.
Prioritize Tasks: Focus on tasks that directly contribute to achieving these business goals, ensuring your efforts are not scattered.

This alignment not only boosts the effectiveness of your SEO strategies but also fosters a collaborative environment where everyone is working towards a common goal.

Breaking Down Larger SEO Goals into Manageable Tasks

Once you’ve established your larger SEO goals, breaking them down into smaller, manageable tasks is essential.

This can be achieved through the following steps:

Identify Key Performance Indicators (KPIs): Determine what metrics will measure the success of your goals.
Create Subtasks: Break down each goal into specific tasks that can be easily assigned and tracked.
Use Project Management Tools: Implement tools to manage these tasks effectively, ensuring accountability and progress tracking.

By structuring your goals this way, you can avoid overwhelm and maintain focus on achieving each step of your SEO strategy.

Balancing Long-term and Short-term SEO Strategies

A successful SEO Roadmap must balance both long-term strategies and short-term tasks. Here’s how to maintain this balance:

Quick Wins: Identify actionable tasks that can provide immediate results, such as optimizing existing content or fixing technical issues.
Long-term Vision: Develop strategies that will take time to implement but are essential for sustained growth, such as comprehensive content marketing or building a robust backlink profile.
Regular Review: Continually assess the effectiveness of your strategies and make adjustments as necessary to stay aligned with evolving business goals.

This approach ensures that you are not only making immediate improvements but also laying the groundwork for future success.

Prioritizing Tasks for Your SEO Roadmap

When creating an SEO Roadmap, prioritizing tasks is essential for maximizing impact and efficiency.

Here’s a step-by-step guide to help you effectively prioritize tasks:

Assess Impact: Evaluate how each task will affect your SEO performance. Tasks that can significantly enhance website visibility or user engagement should be prioritized.
Evaluate Effort: Consider the time and resources required for each task. Quick wins that require minimal effort but yield substantial benefits should be at the top of your list.
Use a Scoring System: Implement a scoring system based on impact and effort. For example, rate tasks on a scale of 1 to 10 and focus on those with the highest scores.
Align with Business Goals: Ensure that the prioritized tasks align with your overall business objectives. This alignment helps in justifying the resources allocated to SEO initiatives.
Review Regularly: Regularly revisit your priorities as new data comes in or as business goals evolve. Flexibility is key in adapting your SEO Roadmap to changing circumstances.

By following these steps, you can create a dynamic and effective SEO Roadmap that adapts to your business needs while driving measurable results.

Tools and Resources for SEO Strategy

Having the right tools at your disposal can significantly enhance your SEO strategy.

Here are some essential tools and resources to consider:

Google Analytics: Essential for tracking website traffic, user behavior, and conversion rates.
SEMrush: A powerful tool for keyword research, competitor analysis, and tracking SEO performance.
Ahrefs: Great for backlink analysis, keyword tracking, and site audits.
Screaming Frog: Useful for technical SEO audits, allowing you to identify issues like broken links and duplicate content.
Google Search Console: A must-have for monitoring your website’s performance in Google search results and fixing indexing issues.
Yoast SEO: A popular plugin for WordPress users, helping with on-page optimization and readability analysis.
Canva: For creating visually appealing content that enhances your SEO Reports.

These tools can help streamline your SEO efforts and provide valuable insights into your website's performance, making it easier to adjust your strategies as needed.

Involving Other Teams in Your SEO Roadmap

Collaboration is crucial when developing an effective SEO Roadmap. Involving other teams can lead to better outcomes and more cohesive strategies. Here’s how to do it:

Define Roles Clearly: Clarify what is expected from each team member. Content creators, developers, and marketers should understand their specific contributions to the SEO efforts.
Use Collaborative Tools: Implement project management tools like Asana or Trello to keep everyone informed about tasks, deadlines, and responsibilities.
Regular Meetings: Schedule regular check-ins to discuss progress, address challenges, and brainstorm new ideas. Open communication fosters collaboration.
Share Resources: Provide access to relevant tools and resources that can help other teams understand their role in the SEO strategy.
Encourage Feedback: Create an environment where team members feel comfortable sharing insights and suggestions. Feedback can lead to innovative solutions.

By fostering collaboration among teams, you can create a more comprehensive and effective SEO Roadmap that benefits the entire organization.

Adjusting Your SEO Roadmap Amid Algorithm Updates

Search engine algorithms are constantly evolving, and staying ahead of these changes is vital for maintaining your SEO effectiveness.

Here’s how to adjust your SEO Roadmap in response to algorithm updates:

Stay Informed: Regularly follow SEO news and updates from reliable sources. Understanding the nature of updates can help you anticipate necessary changes.
Analyze Impact: After an update, review your website’s performance metrics. Identify which areas were affected and determine the nature of the impact.
Implement Changes Gradually: Avoid making drastic changes immediately. Instead, test smaller adjustments based on your analysis before rolling out larger changes.
Focus on Quality Content: Prioritize producing high-quality, relevant content that satisfies user intent, as this is often rewarded by search engines.
Monitor Competitors: Observe how competitors adapt to changes. This can provide insights into effective strategies and help you stay competitive.

By being proactive and adaptable, you can ensure your SEO Roadmap remains effective despite the ever-changing landscape of search engine algorithms.

Measuring and Tracking SEO Progress

To gauge the effectiveness of your SEO Roadmap, it’s important to measure and track progress regularly.

Here are key metrics to focus on:

Organic Traffic: Monitor the number of visitors coming to your website through organic search results. This is a primary indicator of your SEO success.
Keyword Rankings: Track the rankings of your target keywords over time to assess the effectiveness of your optimization efforts.
Conversion Rates: Measure how well your website converts visitors into customers. Improved conversion rates indicate successful SEO strategies.
Bounce Rate: Keep an eye on the percentage of visitors who leave your site after viewing only one page. A high bounce rate may signal that your content isn’t meeting user expectations.
Backlink Profile: Regularly check the number and quality of backlinks pointing to your site. A healthy backlink profile is essential for SEO success.

By regularly reviewing these metrics, you can adjust your strategies and ensure you stay on track toward achieving your SEO goals.

Advice for New SEO Strategists

Starting a career in SEO can be overwhelming, but with the right approach, you can set yourself up for success.

Here are some tips for new SEO strategists:

Learn Continuously: The SEO landscape is always changing.
Stay updated on the latest trends, tools, and techniques through courses, webinars, and online resources.
Practice Hands-On: Apply your knowledge by working on real projects.
This hands-on experience is invaluable for understanding how SEO works in practice.
Network with Professionals: Join SEO communities, attend conferences, and connect with experienced professionals. Networking can provide insights and opportunities for growth.
Embrace Analytics: Develop a strong understanding of analytics tools.
Being data-driven will help you make informed decisions and demonstrate the effectiveness of your strategies.
Be Patient: SEO is a long-term game. Results may take time, so focus on consistent efforts and celebrate small wins along the way.

By following these tips, you can build a solid foundation for your career in SEO and contribute effectively to your organization’s success.

FAQs about SEO Roadmap

Here are some frequently asked questions regarding the SEO Roadmap:

What is an SEO Roadmap?

An SEO Roadmap is a strategic plan outlining the tasks and actions necessary to improve a website's search engine optimization.

How do I create an SEO Roadmap?

Start by defining your business goals, conducting audits, and identifying tasks that align with those goals.

How often should I update my SEO Roadmap?

Regularly review and update your roadmap based on performance metrics, algorithm updates, and evolving business objectives.

What tools can help with my SEO Roadmap?

Tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog are essential for tracking and optimizing your SEO efforts.

How do I measure the success of my SEO Roadmap?

Use metrics such as organic traffic, keyword rankings, conversion rates, and bounce rates to assess the effectiveness of your strategies.

By addressing these common questions, you can enhance your understanding of the SEO Roadmap and its importance in driving digital marketing success.

Knowing where to begin can often be a challenge in SEO. Our hosts break down the task identification process, covering everything from understanding client goals to conducting necessary audits.

They emphasize the importance of team collaboration, effective communication, and utilizing the right tools to streamline your workflow.

With real-world examples and actionable tips, this episode equips you with the knowledge to prioritize effectively and set your SEO strategy on a successful path.

Tune in for insights that can truly elevate your digital marketing game.

Quotable Quotes In This Episode

1. "Transitioning from an SEO specialist to a strategist means understanding the bigger picture and how every piece fits into the overall strategy." - Gab

2. "SEO isn't just about being a specialist; it requires a mix of skills and a broader perspective to truly be effective." - Gelo

3. "Before diving into SEO, it's crucial to know your client's services and website status—it's about laying a strong foundation for success." - Gab

4. "Continuous learning and adapting your strategies is essential in SEO. It's not just about what worked last time, but how you can improve for the future." - Gelo

5. "While quick wins are important, remember that long-term strategies are key to sustained success. Patience is part of the process." - Gab

6. "Understanding a client's goals is key to creating effective SEO strategies. It's all about making sure our efforts align with what they really want to achieve." - Gab

7. "In SEO, balancing quick wins with long-term strategies is crucial. Immediate results can boost confidence, but sustained success comes from being patient and consistent." - Gelo

8. "Using advanced AI tools for performance tracking helps us make smarter decisions and stay ahead in SEO." - Gelo

9. "A clear roadmap and defined tasks are essential when collaborating with teams. Good communication makes all the difference." - Gab

10. "Every experience with developers teaches us the importance of clarity. Detailed instructions can prevent misunderstandings." - Gelo

11. "After an algorithm update, take your time to analyze the impacts before making changes. Patience is key to understanding what works." - Gab

12. "Embracing a growth mindset allows us to view challenges as opportunities. Every setback can teach us something valuable in SEO." - Gelo

What's Next

As we close out this episode of SEO Kwentuhan, let’s take a moment to think about the key points we covered. Moving from an SEO specialist to a strategist means broadening your perspective, and really understanding your client’s goals is essential for creating effective strategies.

Finding the right balance between quick wins and long-term plans is crucial for ongoing success, and using project management tools can help keep your team organized and on track.

We also talked about the value of tools like Google Analytics and Ahrefs, and how important clear communication is when working with your teams. Every challenge is a chance to learn and adapt in this ever-changing field.

So as you reflect on these insights, be sure to join us for our next episode, where we’ll dive into more tips to elevate your SEO game. Keep that curiosity alive, and let’s keep moving forward together.

Transcript Summary

00:00 - 03:11

Gab: Introduces the podcast episode focused on the lighter side of SEO.

Gelo: Joins as a co-host and introduces the main topic: identifying tasks on the SEO campaign roadmap.

Gab: Discusses the transition from being an SEO specialist to an SEO strategist, emphasizing the importance of understanding the broader aspects of SEO.

Gelo: Clarifies that the title "specialist" may be misleading as SEO work requires a range of skills beyond a single specialty, advocating for the term "SEO expert."

Gelo: Compares roles like SEO Assistant and Junior SEO Specialist, highlighting how titles can differ across companies.

Gab: Shares personal experience with different roles, noting the variation in responsibilities depending on the company's structure.

03:36 - 14:36

Gelo: Initiates a discussion on identifying tasks for creating an SEO roadmap, asking Gab about the first steps in this process.

Gab: Describes the importance of understanding the client’s services and current website status before formulating an SEO strategy. Stresses the need for initial audits to gauge the website's readiness for SEO.

Gelo: Discusses the necessity of various audits, like technical and content audits, emphasizing the significance of ensuring the website is indexable.

Gab: Reinforces the point that without proper indexing, all SEO efforts may be futile, highlighting the importance of audits in the roadmap process.

Gelo: Asks how to ensure SEO tasks align with the client’s overall business goals.

Gab: Discusses the necessity of understanding client goals to create relevant SEO strategies, providing examples of how to tailor tasks to specific business objectives.

Gelo: Shares a personal anecdote about helping a client achieve sales through effective SEO strategies, illustrating the importance of actionable goals.

14:36 - 17:47

Gelo: Emphasizes the need for continuous learning and adaptation of strategies based on previous experiences to better serve clients.

Gab: Concludes the discussion on the importance of aligning actions with client expectations and business objectives, stressing ongoing education in SEO.

Gelo: Asks how to break down larger SEO goals into manageable tasks.

Gab: Emphasizes understanding the client's business goals and objectives first. Discusses converting broader SEO goals into smaller, bite-sized tasks. For instance, the first step is to collect relevant keywords related to the client's products. Highlights the importance of knowing the target audience, including B2B (business to business) versus B2C (business to consumer) considerations.

Gab: Explains that the keywords will differ based on whether the business targets other businesses or direct consumers, using the example of a heater distributor.

Once the relevant keywords are identified, the next step is to determine how to rank for those keywords, aligning with the client's overall goals.

17:47 - 20:55

Gab: Discusses creating service pages based on identified keywords and determining actions to achieve SEO and business goals. Stresses the need to break down the client's large goals into smaller, actionable tasks.

Gelo: Suggests starting with the big goal and brainstorming subtasks to achieve it.

Gab: Advises that even if you are focused on link building or technical SEO, it is essential to connect those efforts to the overall goals. Talks about optimizing page scores and core vitals to help achieve business goals.

Gelo: Adds that for e-commerce, technical details like canonicalization of pages must be checked.

Mentions the importance of ensuring canonical tags are correctly set up to avoid duplicate content issues.

Gab: Agrees that understanding which pages are crucial for SEO can help focus optimization efforts.

21:04 - 28:00

Gelo: Discusses managing tasks efficiently using frameworks and project management tools.

Stresses the need for a systematic approach to project management in breaking down larger SEO goals.

Gab: Talks about using templates to manage tasks effectively.

Gelo: Mentions that having a project management tool can help organize tasks, prioritize, and set deadlines.

Gab: Discusses balancing short-term tasks with long-term SEO strategies, focusing on quick wins for immediate results. Highlights the need to audit keywords to ensure effective targeting.

Shares that optimizing important pages like home and product pages should be prioritized.

Gab: Discusses consistency in branding across platforms and its importance for quick wins in SEO.

Talks about fixing broken links and redirecting them for improved SEO impact. Emphasizes that implementing these short-term strategies can yield immediate effects on traffic.

Gab: Explains that while long-term strategies take time to show results, they are essential for sustained success in SEO. Highlights the importance of patience in seeing results from long-term strategies.

28:01 - 34:10

Gelo: Agrees with Gab about quick fixes and technical SEO aspects, noting they can lead to high-impact results. Discusses that technical SEO fixes, such as addressing broken links and optimizing content, are crucial for short-term wins.

Gelo: Mentions that technical fixes should be balanced with longer-term strategies, especially in content optimization. Advises on maintaining a balance between short-term and long-term SEO efforts while managing ongoing tasks.

Gelo: Emphasizes the importance of conducting thorough research for link building and how the tasks you choose for your campaign depend on your knowledge and experience. Mentions that they can provide examples but acknowledges that understanding comes from hands-on experience.

Gab: Discusses how agencies benefit from established structures and processes, making it easier to implement strategies. Points out that agencies can achieve results relatively quickly and maintain consistent efforts over time.

Gelo: Highlights that the first three months are critical for SEO campaigns, as clients evaluate agency effectiveness during this period. Stresses the importance of initial implementation and reporting to demonstrate progress. Provides examples of prioritizing tasks, especially in local SEO. Suggests optimizing Google My Business (GMB) as a quick win to boost rankings and visibility.

34:14 - 40:58

Gab: Explains a method for prioritizing tasks using a heat analysis approach. Discusses categorizing tasks based on their impact and time consumption, aiming to focus on high-impact tasks first.

Gelo: Introduces the ICE scoring model for task prioritization, which factors in impact, confidence, and ease of implementation. They mention its relevance to their SEO courses. Talks about the Eisenhower Matrix as a tool for categorizing tasks into urgent and important quadrants. This helps in determining which tasks to prioritize and schedule.

Gelo: Suggests using AI tools like ChatGPT to help with task identification. They recommend cross-checking AI suggestions with personal expertise or mentor guidance for reliability.

Gab: Concludes by suggesting that combining the ICE scoring model with the Eisenhower Matrix can enhance decision-making, especially for freelancers or teams, helping to clarify which tasks to execute.

40:59 - 45:02

Gab: Highlights the significance of tools like Google Analytics as an essential resource for SEO strategies. Access to real data allows for more effective strategy development.

Gelo: Agrees with Gab's point on the need for analytics.

Gab: Discusses the advantage of being knowledgeable in SEO, emphasizing customized strategies for clients that blend general practices with tailored solutions Mentions the value of third-party tools like Ahrefs and SEMrush for obtaining traffic data when direct access to Google tools isn't available.

Gelo: Suggests using tools like Screaming Frog for technical audits.

Gab: Stresses the importance of identifying high-impact tasks during audits.

Gelo: Discusses the use of multiple tools in conjunction for a comprehensive overview of data to inform strategies. Shares his experience with AI-driven tools for auditing multiple client websites, emphasizing the need for tracking performance metrics.

45:02 - 51:01

Gelo: Introduces advanced AI monitoring tools, explaining their utility in performance tracking.

Gab: Discusses the benefits of using Google Data Studio for consolidating data and generating insights for client growth forecasting. Outlines how AI tools can help identify trending keywords and optimize traffic forecasts without extensive manual research.

Gab: Explains how to effectively collaborate with external teams like content writers and developers, stressing the need for a clear roadmap with assigned tasks. Advocates for using Gantt charts for project timelines and ensuring clear communication with developers.

Gelo: Highlights the importance of detailed instructions and avoiding vague requests to prevent miscommunication.

Gab: Emphasizes the need for clear, point-by-point communication, especially regarding technical jargon that may not be understood by all team members.

Gelo: Discusses the effectiveness of organized meetings with clear agendas and follow-ups to maintain urgency and accountability among team members.

51:02 - 55:17

Gab: Reflects on experiences working with developers, noting differences in work ethics and communication styles among teams from various regions.

Gelo: Adds to Gab's comments about diverse developer experiences and the importance of clarity in task assignments.

Gab: Discusses the importance of canonical tags for SEO and how they affect crawlability and indexability of websites. Highlights the significance of fixing issues affecting a large number of URLs.

Gelo: Shares experiences related to web development and how certain practices can create bottlenecks. Encourages patience and understanding when working with web developers.

Gelo: Emphasizes the importance of communication when working with web developers. Suggests sharing your experience to enhance collaboration.

Gab: Talks about the challenges of implementing changes and how to manage unexpected issues during updates. Shares a personal experience with implementing a blog.

Gelo: Asks about adjusting SEO strategies in response to algorithm updates and changing search trends. Emphasizes the need for flexibility.

55:17 - 01:10:05

Gab: Discusses how to analyze impacts post-update, suggesting to wait for full rollout before making significant changes. Advises careful analysis of affected pages and queries before implementing adjustments.

Gelo: Shares an experience of traffic loss and the importance of patience during updates. Encourages consistency in strategy until the effects of updates are fully realized.

Gab: Outlines methods for tracking progress on an SEO roadmap, recommending quarterly reviews to assess keyword rankings, traffic, and conversion rates. Highlights the importance of benchmarks.

Gelo: Discusses the use of tools like Ahrefs to benchmark traffic, backlinks, and keyword performance over time. Stresses the significance of monitoring these metrics for successful SEO strategies.

Gab: Provides rapid-fire advice for new SEO strategists, including competitive research and staying updated on industry trends. Gelo adds the importance of understanding the client's business model to tailor strategies effectively.

01:10:06 - 01:13:44

Gab: Discusses the importance of aligning a travel website's offerings with its target audience. He emphasizes the need for the website to cater to specific demographics, like retirees looking for a relaxed travel experience rather than active trekking.

Gelo: Stresses the significance of educating clients on SEO strategies. He suggests that improving communication within departments, especially between the content team and SEO experts, is crucial for effective keyword usage and understanding. He also highlights that knowledge transfer can build authority and better results in SEO efforts.

Gab: Explains the role of context and internal linking in SEO. He points out that content writers often misunderstand SEO concepts, leading to poor linking strategies. By properly analyzing content and its connections, teams can improve their ranking on Google and enhance knowledge sharing.

Gelo: Recommends creating SOPs for SEO processes to streamline explanations and training for content writers. He advises that having a clear system can alleviate confusion and improve overall strategy implementation.

01:13:44 - 01:19:20

Gelo: Highlights the importance of cultivating a growth mindset within teams. He encourages accepting challenges and setbacks as opportunities for learning and improvement, stressing that a positive approach can lead to better adaptation in the dynamic field of SEO.

Gab: Shares insights from a case study, noting that not all strategies will yield success, but there are valuable lessons to learn from failures. He emphasizes the necessity of constant communication with clients and adapting strategies based on real-world results and competitor actions.

Gab: Announces a new SEO course called "SEO Sprint," aimed at enhancing knowledge in the field.

Gelo: Discusses his upcoming local SEO masterclass and the integration of AI into the curriculum, encouraging listeners to stay tuned for updates on their respective courses.

Gelo: Wraps up the conversation, thanking the audience for their engagement and highlighting the importance of continuous learning in SEO practices.